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商品編號： W26082 出版日期： 2022/05/19 作者姓名： Fetscherin, Marc;Sibbitt, Camille 商品類別： Marketing 商品規格： 14p 再版日期： 地域： Switzerland 產業： Accommodations;Restaurants and food service industry 個案年度： -
商品敘述：
In 2021, the chief executive officer of Cocoa Luxury SA moved back to Switzerland and founded his premium chocolate brand, SwissOne, after spending two decades in Australia manufacturing confectionery products. Growing up in Bern, Switzerland-the location of the original Toblerone factory-had inspired his unique chocolate recipe and the first three chocolate bars he intended to sell. In January 2022, once he had finished his prototypes, to finalize his marketing plan, the CEO had to consider three questions: First, what was his overall marketing strategy? Second, what was the Swiss business environment like, and how competitive was the Swiss chocolate industry? And third, how could he best position his SwissOne brand, and what should the marketing mix look like? Marc Fetscherin is affiliated with Rollins College. Camille Sibbitt is affiliated with Rollins College.
涵蓋領域：
Competitive strategy;Marketing strategy;SWOT analysis;Marketing
相關資料：
, (W26083), p, by Marc Fetscherin, Camille Sibbitt
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